LET IT SHINE

When the warm sunny weather kicks into gear, supermarkets will get their chance to shine with spring and summer seasonal general merchandise.While other classes of trade dominate the marketing of Christmas holiday goods, food stores have a unique opportunity to show their creativity in selling spring/summer GM, as well as tying in with the food products that they are in a unique position to cross

When the warm sunny weather kicks into gear, supermarkets will get their chance to shine with spring and summer seasonal general merchandise.

While other classes of trade dominate the marketing of Christmas holiday goods, food stores have a unique opportunity to show their creativity in selling spring/summer GM, as well as tying in with the food products that they are in a unique position to cross merchandise.

This year there may be added opportunity as Easter comes relatively

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