LET'S EAT! H-E-B PROMOTION WARMS UP TO FROZENS

SAN ANTONIO -- H-E-B Grocery Co. here launched a new frozen-food promotional program with the New Year that aims to make the chain the place consumers go for their frozen food."Let's Eat!" will feature certain products for 15 three-week cycles through October, giving shoppers who try samples a chance to spin a prize wheel and win coupons valued from 25 cents to a free product. Recipes, health tips

SAN ANTONIO -- H-E-B Grocery Co. here launched a new frozen-food promotional program with the New Year that aims to make the chain the place consumers go for their frozen food.

"Let's Eat!" will feature certain products for 15 three-week cycles through October, giving shoppers who try samples a chance to spin a prize wheel and win coupons valued from 25 cents to a free product. Recipes, health tips and meal ideas are also part of the program, which is taking place in 100 of the chain'

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