LET'S MAKE A DEAL

Industry consolidation, increased retail cooperation and a greater emphasis on consumer-specific marketing are creating more opportunities for marketers looking to connect with retail loyalty programs.Frequent-shopper data generally enables consumer packaged goods manufacturers to target their top shoppers, ensure that more account-specific money is passed through to consumers, and provide better

Industry consolidation, increased retail cooperation and a greater emphasis on consumer-specific marketing are creating more opportunities for marketers looking to connect with retail loyalty programs.

Frequent-shopper data generally enables consumer packaged goods manufacturers to target their top shoppers, ensure that more account-specific money is passed through to consumers, and provide better retail compliance with account-specific programs. Because of this, CPG firms increasingl

Register to view the full article

TAGS: Kroger