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Consumer packaged goods manufacturers are becoming very adept at utilizing their Web sites as critical communications and information links to the consumer, a new SN/Experian study revealed.CPG companies' increased use of the Internet was just one of many findings in this wide-ranging, annual 2003 Survey of Manufacturer Promotions. Results are based upon an online survey of more than 100 CPG manufacturers.When

Consumer packaged goods manufacturers are becoming very adept at utilizing their Web sites as critical communications and information links to the consumer, a new SN/Experian study revealed.

CPG companies' increased use of the Internet was just one of many findings in this wide-ranging, annual 2003 Survey of Manufacturer Promotions. Results are based upon an online survey of more than 100 CPG manufacturers.

When asked about their Internet activities this year, 37% of responden

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