LETTER ABOUT CUTTING BEEF PRICES SPELLS PUBLICITY

Wheatland, Wyo. -- A letter sent by an independent here to consumers to inform them of its intention to slash beef prices bought more publicity than it bargained for.Addressed to consumers and beef producers, the letter announced that the local independent Jack & Jill would "significantly reduce our retail prices on all fresh cuts." The public statement generated news coverage on both CNN and the

Wheatland, Wyo. -- A letter sent by an independent here to consumers to inform them of its intention to slash beef prices bought more publicity than it bargained for.

Addressed to consumers and beef producers, the letter announced that the local independent Jack & Jill would "significantly reduce our retail prices on all fresh cuts." The public statement generated news coverage on both CNN and the Associated Press news wire.

"Our intention is to help the producers, and we

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