LETTER TO THE EDITOR

As a supermarket analyst and a former marketing manager involved in the development of [U.K. supermarket chain] Tesco's now formidable private brand, I would like to respond to your article on a speech by GMA [Grocery Manufacturers of America] President C. Manly Molpus contained in the Feb. 21 issue. [See related private-label story on Page 15.]oward this new reality.Mr. Molpus cited research showing

As a supermarket analyst and a former marketing manager involved in the development of [U.K. supermarket chain] Tesco's now formidable private brand, I would like to respond to your article on a speech by GMA [Grocery Manufacturers of America] President C. Manly Molpus contained in the Feb. 21 issue. [See related private-label story on Page 15.]

oward this new reality.

Mr. Molpus cited research showing consumers have reduced their annual trips to the supermarket by two. The

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