LETTER TO THE EDITOR

Brand Agreement:I thought your editorial ["Brand as Experience"] in the March 6 SN was outstanding. Perhaps my opinion was influenced because you agreed with a belief that we have long espoused; that is, providing a "rewarding shopping experience," not the lowest price, is the key to competing successfully in food retailing. Carlin Stamm vice president, sales Hubert Co.Harrison, Ohio

Brand Agreement

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I thought your editorial ["Brand as Experience"] in the March 6 SN was outstanding. Perhaps my opinion was influenced because you agreed with a belief that we have long espoused; that is, providing a "rewarding shopping experience," not the lowest price, is the key to competing successfully in food retailing. Carlin Stamm vice president, sales Hubert Co.

Harrison, Ohio

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