LETTER TO THE EDITOR

F&W Respondstor:Select readers of Supermarket News met Food & Water Inc.'s advertisement of Dec. 11 in SN with accusations of lying and deceit [in a series of letters to the editor in SN of Dec. 25]. The reaction from United Fresh Fruit and Vegetable Association, Western Growers Association and Produce Marketing Association, and others, surprised F&W.As a voice for retailers and wholesalers who are

F&W Responds

tor:

Select readers of Supermarket News met Food & Water Inc.'s advertisement of Dec. 11 in SN with accusations of lying and deceit [in a series of letters to the editor in SN of Dec. 25]. The reaction from United Fresh Fruit and Vegetable Association, Western Growers Association and Produce Marketing Association, and others, surprised F&W.

As a voice for retailers and wholesalers who are dependent upon consumer satisfaction for success,

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