LETTER TO THE EDITOR: NO LOYALTY TO WATER BRANDS

I have been a broker in the water category for the past 20 years. Your article ["Supermarkets Pay the Price for Water's Popularity," SN, July 4, 2005] is exactly on the mark.sales to [direct-store-delivery] vendors who will build displays for them. Others (and who could blame them) take the money/offer from the brand managers who are trying to buy market share under the misguided assumption that the

I have been a broker in the water category for the past 20 years. Your article ["Supermarkets Pay the Price for Water's Popularity," SN, July 4, 2005] is exactly on the mark.

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