LETTERS TO THE EDITOR

In the Raceitor: An article on the food industry's involvement in NASCAR racing [SN, Sept. 14, 1998] didn't mention my company, K-VA-T Food Stores, Inc., whose main banner is Food City.As sports marketing director for K-VA-T, I want to point out that my company's NASCAR involvement dates back twelve years to our associate sponsorships on several NASCAR Winston Cup and Busch Series cars competing at

In the Race

itor: An article on the food industry's involvement in NASCAR racing [SN, Sept. 14, 1998] didn't mention my company, K-VA-T Food Stores, Inc., whose main banner is Food City.

As sports marketing director for K-VA-T, I want to point out that my company's NASCAR involvement dates back twelve years to our associate sponsorships on several NASCAR Winston Cup and Busch Series cars competing at the Bristol Motor Speedway. In 1992, Food City became the title sponsor

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