LETTERS TO THE EDITOR

Kmart Fails to Evolve With Market Changescommentary on the Kmart problem ["The Lack of Marketing Drove Kmart to Bankruptcy," SN, Jan. 28, 2002, Page 8].You hit the nail on the head regarding the marketing decision -- going to an EDLP offer -- that led to the fast slide to Chapter 11. A decision to change an entire business philosophy at the most critical time of your selling season is either a monumental

Kmart Fails to Evolve With Market Changes

commentary on the Kmart problem ["The Lack of Marketing Drove Kmart to Bankruptcy," SN, Jan. 28, 2002, Page 8].

You hit the nail on the head regarding the marketing decision -- going to an EDLP offer -- that led to the fast slide to Chapter 11. A decision to change an entire business philosophy at the most critical time of your selling season is either a monumental mistake or positively brilliant. It is fraught with risk and I exp

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