LETTERS TO THE EDITOR

COUPON-BASHING HAS GONE OUT OF STYLEcent articles on the problems of traditional couponing ("Vendors Questioning Value of Couponing" -- Supermarket News, June 6; "Debate Over Coupons Heats Up as Marketing Value Is Questioned" -- Brand Marketing, May 30).Coupon-bashing has gone in and out of style for years. The fact of the matter, however, is that couponing plays a well-established role in promotion

COUPON-BASHING HAS GONE OUT OF STYLE

cent articles on the problems of traditional couponing ("Vendors Questioning Value of Couponing" -- Supermarket News, June 6; "Debate Over Coupons Heats Up as Marketing Value Is Questioned" -- Brand Marketing, May 30).

Coupon-bashing has gone in and out of style for years. The fact of the matter, however, is that couponing plays a well-established role in promotion and will continue to be used by manufacturers for a long, long time to

Register to view the full article

test - Advanced Registered User

Already a member? .