LEVELING THE FIELD

More and more wholesalers and independent retailers are working together on category management efforts, a move that is helping the latter group level the playing field with chain retailers.Some independents are implementing planograms based on store-specific sales data rather than warehouse withdrawals, tying category management more closely to their stores' specific product movement.Results from

More and more wholesalers and independent retailers are working together on category management efforts, a move that is helping the latter group level the playing field with chain retailers.

Some independents are implementing planograms based on store-specific sales data rather than warehouse withdrawals, tying category management more closely to their stores' specific product movement.

Results from these efforts can be dramatic. Certified Grocers of California, Los Angeles, s

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