LEVER BROS. TO CREATE ACCOUNT-SPECIFIC UNITS

NEW YORK -- Lever Bros. next month is expected to deploy its first multidisciplinary account teams designed to focus the company's most potent resources on its most important trade customers.About a half-dozen teams are expected to begin operating by April, said several sources close to the company. Within a year that number is expected to climb to at least 20.Bob Norris, Lever's vice president of

NEW YORK -- Lever Bros. next month is expected to deploy its first multidisciplinary account teams designed to focus the company's most potent resources on its most important trade customers.

About a half-dozen teams are expected to begin operating by April, said several sources close to the company. Within a year that number is expected to climb to at least 20.

Bob Norris, Lever's vice president of trade development and national accounts, and John Crook, vice president of sal

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