LEVER BROS. REDESIGNS TRADE PROMOTION PLAN

NEW YORK -- Lever Bros. here has unveiled a redesigned trade promotion program this year as one of the final touches on a major re-engineering of its business operations.The new program eliminates case rate allowances and creates a category-funding system, according to John Crook, vice president of sales planning and strategic planning at Lever. "It's really a rearticulation of our trade promotion

NEW YORK -- Lever Bros. here has unveiled a redesigned trade promotion program this year as one of the final touches on a major re-engineering of its business operations.

The new program eliminates case rate allowances and creates a category-funding system, according to John Crook, vice president of sales planning and strategic planning at Lever. "It's really a rearticulation of our trade promotion budget to a category-funding approach."

"We have funds out there to drive the b

Register to view the full article

Already a member? .