LICENSED DRIVERS

Characters from the silver screen are expected to have starring roles in supermarket nonfood promotions this year.Partyware, bakeware, greeting cards and toys featuring characters from Disney's "Toy Story" and "The Hunchback of Notre Dame" will be placed at high-traffic checkouts, in video departments and at seasonal sections, retailers told SN. Mattel's Barbie also is expected to be a hot licensed

Characters from the silver screen are expected to have starring roles in supermarket nonfood promotions this year.

Partyware, bakeware, greeting cards and toys featuring characters from Disney's "Toy Story" and "The Hunchback of Notre Dame" will be placed at high-traffic checkouts, in video departments and at seasonal sections, retailers told SN. Mattel's Barbie also is expected to be a hot licensed nonfood item.

The majority of movie-themed licensed items will come in the for

Register to view the full article