LICENSED TO ENTERTAIN

Movies and children's properties dominate the licensed products stage, but success depends on not letting them overstay their welcome.The key to maximizing the potential of licensed products is achieving a balance between choosing properties that are popular and well-known, and getting out before a trend is over, supermarket executives told SN during the recent General Merchandise Marketing Conference

Movies and children's properties dominate the licensed products stage, but success depends on not letting them overstay their welcome.

The key to maximizing the potential of licensed products is achieving a balance between choosing properties that are popular and well-known, and getting out before a trend is over, supermarket executives told SN during the recent General Merchandise Marketing Conference of the General Merchandise Distributors Council, Colorado Springs, Colo.

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