LICENSED TO THRILL

Entertainment-related licensed products can tie in with popular children's videos to create in-store excitement while increasing sales and customer loyalty.Making the investment in licensed apparel, toy figures, plush animals and novelties related to popular children's video titles triggers impulse sales months after the video has reached store level, nonfood buyers said. They also are strong during

Entertainment-related licensed products can tie in with popular children's videos to create in-store excitement while increasing sales and customer loyalty.

Making the investment in licensed apparel, toy figures, plush animals and novelties related to popular children's video titles triggers impulse sales months after the video has reached store level, nonfood buyers said. They also are strong during a movie's theatrical run, some noted.

Moreover, an assortment of these licens

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