LICENSED TIE-INS FOR MEGAMOVIES BOOM

When it comes to licensed products based on movies, the question might be: Will Disney's lion steal any of Snow White's thunder in fourth-quarter sales?Supermarket retailers reported that Lion King merchandise was flying out their doors this summer, and they expected the momtentum to roar into the fourth quarter when a profusion of other licensed products related to major sell-through titles hits

When it comes to licensed products based on movies, the question might be: Will Disney's lion steal any of Snow White's thunder in fourth-quarter sales?

Supermarket retailers reported that Lion King merchandise was flying out their doors this summer, and they expected the momtentum to roar into the fourth quarter when a profusion of other licensed products related to major sell-through titles hits the market this month.

Besides Lion King, key titles with merchandise tie-ins wi

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