IN LIFE, DOGS BECOME BRANDS' BEST FRIENDS

Where there is a strong logical connection between a magazine and a brand, a tie-in promotion can be a natural.urina signed on as the sole advertiser in Life's Best Friends special magazine, which featured 70 photos of people and their pets reproduced from Life's archives. It carried a cover price of $4.95.The magazine was offered free at store checkouts to consumers who purchased two or more 4-pound

Where there is a strong logical connection between a magazine and a brand, a tie-in promotion can be a natural.

urina signed on as the sole advertiser in Life's Best Friends special magazine, which featured 70 photos of people and their pets reproduced from Life's archives. It carried a cover price of $4.95.

The magazine was offered free at store checkouts to consumers who purchased two or more 4-pound bags of five Purina pet food brands: Dog Chow, Puppy Chow, Purina Senior, P

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