LIFE ON THE EDGE

Electronic shelf labels have delivered on their promise to ensure price consistency from the shelf edge to the scanner, retailers say, but the jury is out on whether the systems can deliver more than that, particularly merchandising benefits.Though the industry is intrigued by any additional application that could leverage the investment and speed the payback, executives told SN it's too early to

Electronic shelf labels have delivered on their promise to ensure price consistency from the shelf edge to the scanner, retailers say, but the jury is out on whether the systems can deliver more than that, particularly merchandising benefits.

Though the industry is intrigued by any additional application that could leverage the investment and speed the payback, executives told SN it's too early to predict whether electronic shelf labels will play a key role in merchandising.

S

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