LIFELINES TO DECISION SUPPORT

Retailers are seeking to ignite new levels of ingenuity among category managers and other decision makers by providing them with analytical tools linked to massive databases called data warehouses.While companies are now beginning to explore ways to use data warehouses to enhance micromarketing and micromerchandising initiatives, the thrust is primarily in category management.Through simple and intuitive

Retailers are seeking to ignite new levels of ingenuity among category managers and other decision makers by providing them with analytical tools linked to massive databases called data warehouses.

While companies are now beginning to explore ways to use data warehouses to enhance micromarketing and micromerchandising initiatives, the thrust is primarily in category management.

Through simple and intuitive graphic-user interfaces, category managers can query these databases to

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