LIFESTYLE GLOSSIES

Supermarkets are building unique shopper relationships through custom magazines.Major players like Ahold USA, A&P, Safeway, Farmer Jack, Big Y Foods and Meijer Inc. are emulating such well-known lifestyle magazines as Martha Stewart Living and general-interest woman's magazines like Better Homes & Gardens with titles of their own -- Lifestyle, Good Living, Celebrate, Flavors.Even smaller, regional

Supermarkets are building unique shopper relationships through custom magazines.

Major players like Ahold USA, A&P, Safeway, Farmer Jack, Big Y Foods and Meijer Inc. are emulating such well-known lifestyle magazines as Martha Stewart Living and general-interest woman's magazines like Better Homes & Gardens with titles of their own -- Lifestyle, Good Living, Celebrate, Flavors.

Even smaller, regional or specialized chains, such as Whole Foods Market and Trader Joe'

Register to view the full article