A LIFT FOR THE CONSUMER?

CHICAGO -- The march to Efficient Consumer Response is still drawing an enthusiastic crowd of supporters.But increasingly, industry executives, including those involved in spearheading the massive re-engineering effort, concede that ECR must begin focusing much more attention onsatisfying the most critical supermarket player of all: the consumer.Thus far, nearly all of the industry's ECR efforts have

CHICAGO -- The march to Efficient Consumer Response is still drawing an enthusiastic crowd of supporters.

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