LIGHT BULB AD ACTIVITY AT FOOD STORES FLAT

OMAHA, Neb. -- Supermarket print advertising in the light bulb category stayed flat during the fourth quarter of 1993 compared with the same period a year earlier.But shine a light on the major competitors in the category, General Electric, Philips Lighting and GTE/Sylvania, and significant contrasts become apparent.General Electric, the clear leader in co-op print advertising among the top-50 supermarket

OMAHA, Neb. -- Supermarket print advertising in the light bulb category stayed flat during the fourth quarter of 1993 compared with the same period a year earlier.

But shine a light on the major competitors in the category, General Electric, Philips Lighting and GTE/Sylvania, and significant contrasts become apparent.

General Electric, the clear leader in co-op print advertising among the top-50 supermarket chains, decreased its co-op ad count by 9.9% in the period, while Phil

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