LIGHT BULB MULTIPACKS OFFER FOOD STORES EDGE

DANVERS, Mass. -- Light bulbs sold in shrink-wrapped multipacks can help supermarkets compete against alternative formats in this competitive category. The multipacks are designed to stimulate higher impulse shelf turns outside of the general merchandise department and boost category dollar volume. "By using multipacks of branded bulbs, supermarkets can be more aggressive in their promotional approach

DANVERS, Mass. -- Light bulbs sold in shrink-wrapped multipacks can help supermarkets compete against alternative formats in this competitive category. The multipacks are designed to stimulate higher impulse shelf turns outside of the general merchandise department and boost category dollar volume. "By using multipacks of branded bulbs, supermarkets can be more aggressive in their promotional approach without necessarily affecting their shelf pricing," said Michael Abbott, national sales mana

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