LIGHTBULB SALES BRIGHTEN FOR NASH FINCH

MINNEAPOLIS, Minn. -- A combination of merchandising and promotional strategies has resulted in a 10% to 15% increase in lightbulb sales at retailers supplied by Nash Finch Distributors.The distributor, based here, supplies lighting products to 65 corporate stores and 400 other food markets. The company devoted additional selling space to lightbulbs, and it also increased off-shelf pre-pack displays,

MINNEAPOLIS, Minn. -- A combination of merchandising and promotional strategies has resulted in a 10% to 15% increase in lightbulb sales at retailers supplied by Nash Finch Distributors.

The distributor, based here, supplies lighting products to 65 corporate stores and 400 other food markets. The company devoted additional selling space to lightbulbs, and it also increased off-shelf pre-pack displays, according to Gurnam Khaira, category manager for lightbulbs.

"Heavy manufact

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