LIGHTING THE NICHE

Supermarkets are increasingly micromarketing lightbulb assortments according to stores' demographics and customer-income levels.Dotting the lighting center with a selection that appeals to various customer groups is key to attracting and holding lighting-center sales, according to general merchandise buyers surveyed by SN.While basic lightbulb selections still account for the majority of the $1.1

Supermarkets are increasingly micromarketing lightbulb assortments according to stores' demographics and customer-income levels.

Dotting the lighting center with a selection that appeals to various customer groups is key to attracting and holding lighting-center sales, according to general merchandise buyers surveyed by SN.

While basic lightbulb selections still account for the majority of the $1.1 billion in lightbulb sales, supermarkets are developing customer niches with sp

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