OAK BROOK, Ill. -- McDonald's here has found that a limited menu and limited seating have far from hindered sales at its new scaled-down units.
With half the seating of a regular unit and a trimmed menu, the company's first McDonald's Express unit to be opened in New York is posting sales 40% over projections, its franchisee told SN. Sales at other Express units recently opened on Long Island are also at or above projections, he said.
"I was surprised. Cutting out some menu se