LIMITED-PLAY DVDS TAKE AIM GROCERS

BURBANK, Calif. -- Limited-play DVDs may be the ticket to re-engaging lapsed video rental customers in supermarkets, according to executives polled by SN.Buena Vista Home Entertainment here, the video division of the Walt Disney Co., said last month it would test a DVD technology that limits play to 48 hours after the disc is removed from the packaging. The test will begin in August in four cities;

BURBANK, Calif. -- Limited-play DVDs may be the ticket to re-engaging lapsed video rental customers in supermarkets, according to executives polled by SN.

Buena Vista Home Entertainment here, the video division of the Walt Disney Co., said last month it would test a DVD technology that limits play to 48 hours after the disc is removed from the packaging. The test will begin in August in four cities; supermarkets, in addition to other "nontraditional" video retail outlets like convenie

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