ON-LINE AMERICAN GROCER TAILORS ITS SERVICE

SAN DIEGO -- American Grocer, an on-line shopping and delivery service here that launched its Web site last week, customizes its business approach for food delivery to consumers' homes.The first phase of the on-line company's launch offers service to a limited number of San Diego consumers through the Web site www.sandiegogrocer.com. The company plans to expand the service to more residents by early

SAN DIEGO -- American Grocer, an on-line shopping and delivery service here that launched its Web site last week, customizes its business approach for food delivery to consumers' homes.

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