ON-LINE AMERICAN GROCER TAILORS ITS SERVICE

SAN DIEGO -- American Grocer, an on-line shopping and delivery service here that launched its Web site last week, customizes its business approach for food delivery to consumers' homes.The first phase of the on-line company's launch offers service to a limited number of San Diego consumers through the Web site www.sandiegogrocer.com. The company plans to expand the service to more residents by early

SAN DIEGO -- American Grocer, an on-line shopping and delivery service here that launched its Web site last week, customizes its business approach for food delivery to consumers' homes.

The first phase of the on-line company's launch offers service to a limited number of San Diego consumers through the Web site www.sandiegogrocer.com. The company plans to expand the service to more residents by early June.

American Grocer said its business model is an Internet-based hybrid bui

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