ON-LINE GROCERS NEED TO TARGET WOMEN SHOPPERS

SAN DIEGO -- On-line grocery merchants are doing a poor job of targeting women, the supermarket business' primary clientele, said Mike Gardner, coordinator, Bashas' Groceries on the Go, Chandler, Ariz., while speaking at the iGrocer conference here last month.Women control 75% of all household finances, and e-commerce web sites need to be more appealing and easier to navigate to attract and engage

SAN DIEGO -- On-line grocery merchants are doing a poor job of targeting women, the supermarket business' primary clientele, said Mike Gardner, coordinator, Bashas' Groceries on the Go, Chandler, Ariz., while speaking at the iGrocer conference here last month.

Women control 75% of all household finances, and e-commerce web sites need to be more appealing and easier to navigate to attract and engage them, Gardner said. "Our target market should be women, but we are not doing a great jo

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