ON-LINE MEAL PLANNING BOOSTS MARKETING

PITTSBURGH -- Both Shop 'n Save, here, a division of Supervalu, and Gerland's Food Fair, Houston, are finding integrated on-line recipes a way to improve marketing while enhancing the value of their Web sites. The two chains recently implemented intelligent interactive Web recipe pages that let shoppers create better meals quicker with customized recipes and shopping lists.Shop 'n Save and Gerland's

PITTSBURGH -- Both Shop 'n Save, here, a division of Supervalu, and Gerland's Food Fair, Houston, are finding integrated on-line recipes a way to improve marketing while enhancing the value of their Web sites. The two chains recently implemented intelligent interactive Web recipe pages that let shoppers create better meals quicker with customized recipes and shopping lists.

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