ON-LINE SERVICE SEEKS TO UPDATE RETAILER-SUPPLIER LINKS

PASADENA, Calif. -- With the launch of its subscription-free business-to-business e-commerce Web site/company, C.H. James & Co. here is making one of the first attempts to modernize relationships between retailers and produce suppliers via the Internet.According to Chuck James, chief executive officer and founder of the new service, ProduceOnline.com, the site changes the way in which the parties

PASADENA, Calif. -- With the launch of its subscription-free business-to-business e-commerce Web site/company, C.H. James & Co. here is making one of the first attempts to modernize relationships between retailers and produce suppliers via the Internet.

According to Chuck James, chief executive officer and founder of the new service, ProduceOnline.com, the site changes the way in which the parties communicate, but not the essence of their relations.

"We do not plan to disr

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