ON-LINE SHOPPING, SELLING ENVISIONED

ORLANDO, Fla. -- By the year 2005, technology will have radically transformed the way the grocery business operates today. That includes everything from the way consumers shop to the way the industry handles logistics.Such a vision was the subject of a detailed presentation at the Food Marketing Institute's Midwinter Executive Conference here. "The consumer of the 21st century will not be served by

ORLANDO, Fla. -- By the year 2005, technology will have radically transformed the way the grocery business operates today. That includes everything from the way consumers shop to the way the industry handles logistics.

Such a vision was the subject of a detailed presentation at the Food Marketing Institute's Midwinter Executive Conference here. "The consumer of the 21st century will not be served by the dysfunctional supply chain of the 20th century," said Jim Morehouse, vice presiden

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