With National Frozen Food Month just 25 days away, local frozen-food groups are teaming up with retailers to promote the March extravaganza.
"Eating In Is Cool. . . Where You Want! When You Want It!" is the Eastern Frosted Food Association's clarion call to kick off the regional promotional campaign.
"This year we're taking a totally different approach, in that we're trying to convince consumers to eat at home," said Michael Ryan, executive director for EFFA.