LIPTON DEVELOPS NEW WRAP FOR TEENS

SOMERS, N.Y. -- In pursuit of dominant share in the fast-growing $1.8 billion ready-to-drink tea category, Pepsi Lipton Tea Partnership here has added a flavor plus launched new package choices and graphics for its teen-oriented Lipton Brisk brand tea."We want to attack the only remaining strengths of our competitors -- Snapple and Arizona -- by going after a larger share of the teen market and widening

SOMERS, N.Y. -- In pursuit of dominant share in the fast-growing $1.8 billion ready-to-drink tea category, Pepsi Lipton Tea Partnership here has added a flavor plus launched new package choices and graphics for its teen-oriented Lipton Brisk brand tea.

"We want to attack the only remaining strengths of our competitors -- Snapple and Arizona -- by going after a larger share of the teen market and widening our category leadership," said Rick Kundrat, vice president of marketing and sale

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