LIQUIDS ON THE RISE

A spate of product introductions, especially on the liquid end of the business, is creating renewed consumer interest in the soap category, with liquids taking the cake. Retailers report some of that interest is being sparked by manufacturers who have been playing favorites with the liquids by featuring them more than bars in television commercials, coupons and cooperative advertising programs.Although

A spate of product introductions, especially on the liquid end of the business, is creating renewed consumer interest in the soap category, with liquids taking the cake. Retailers report some of that interest is being sparked by manufacturers who have been playing favorites with the liquids by featuring them more than bars in television commercials, coupons and cooperative advertising programs.

Although bars still have by far the lion's share of the category, liquids continue to gain

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