LITTLE RETAIL ACTION SEEN FROM MILK CAMPAIGN

WASHINGTON -- A new $52 million promotional campaign launched by the National Fluid Milk Processor Promotion Board here is receiving a lot of attention on a national level, but local supermarkets have yet to see its effects.Indeed, some supermarket buyers are unaware of the campaign that features women celebrities such as Joan Rivers sporting milk mustaches and touting the nutritional attributes of

WASHINGTON -- A new $52 million promotional campaign launched by the National Fluid Milk Processor Promotion Board here is receiving a lot of attention on a national level, but local supermarkets have yet to see its effects.

Indeed, some supermarket buyers are unaware of the campaign that features women celebrities such as Joan Rivers sporting milk mustaches and touting the nutritional attributes of milk. Other buyers are not sure that milk consumption, which has been on a downward tr

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TAGS: Dairy