LIVIN' LA VIDA SANO

ELIZABETH, N.J. - Retailers have long known the importance of understanding how minority customers shop. Now, supermarkets are finding that tailoring in-store health and wellness events to specific groups may help foster local loyalty, as well.Reaching out to the large Latino population in the cities of Passaic and Clifton in northern New Jersey, ShopRite recently hosted "The Health and Heritage Fair"

ELIZABETH, N.J. - Retailers have long known the importance of understanding how minority customers shop. Now, supermarkets are finding that tailoring in-store health and wellness events to specific groups may help foster local loyalty, as well.

Reaching out to the large Latino population in the cities of Passaic and Clifton in northern New Jersey, ShopRite recently hosted "The Health and Heritage Fair" to coincide with Hispanic Heritage Month.

"It's an ongoing goal and objecti

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