LOBLAW MAY EXPAND BRAND BEYOND SUPERMARKET

TORONTO (FNS) -- Loblaw Cos. here has suggested that it might bank on the brand recognition of its President's Choice or PC name to expand into a range of nonsupermarket-related ventures, including insurance, mutual funds and the travel business.The company already operates a President's Choice banking venture, PC Financial, with the Canadian Imperial Bank of Commerce, offering customers no-fee accounts,

TORONTO (FNS) -- Loblaw Cos. here has suggested that it might bank on the brand recognition of its President's Choice or PC name to expand into a range of nonsupermarket-related ventures, including insurance, mutual funds and the travel business.

The company already operates a President's Choice banking venture, PC Financial, with the Canadian Imperial Bank of Commerce, offering customers no-fee accounts, free checks and no-fee access to more than 4,000 bank machines across Canada. It

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