LOBLAW OFFERS CELL SERVICE

TORONTO -- Loblaw here recently became the latest retailer in North America to offer a cell phone service, branded under its private-label line, President's Choice, and in partnership with Bell Mobility, also here."The business model here is generally a contractual relationship where Loblaw is a reseller," said Marina Amoroso, U.S. wireless/mobile analyst for The Yankee Group, Boston, Mass."President's

TORONTO -- Loblaw here recently became the latest retailer in North America to offer a cell phone service, branded under its private-label line, President's Choice, and in partnership with Bell Mobility, also here.

"The business model here is generally a contractual relationship where Loblaw is a reseller," said Marina Amoroso, U.S. wireless/mobile analyst for The Yankee Group, Boston, Mass.

"President's Choice is running the service on Bell Mobility's network but selling the

Register to view the full article

Already a member? .