LOCAL PRODUCE

"People's lives have become detached from agriculture, and they imagine that produce is miraculously sprung from produce racks."-- Lyle Davis, commissary and produce general manager, Alfalfa'sLyle Davis has noticed an important point here: Merchandising points can be scored by highlighting something as basic as the source of produce sold in a supermarket.His comment is part of this week's news feature

"People's lives have become detached from agriculture, and they imagine that produce is miraculously sprung from produce racks."

-- Lyle Davis, commissary and produce general manager, Alfalfa's

Lyle Davis has noticed an important point here: Merchandising points can be scored by highlighting something as basic as the source of produce sold in a supermarket.

His comment is part of this week's news feature about how a number of supermarket produce executives and manage

Register to view the full article

Already a member? .