LOCALIZED MARKETING WILL BE THE FUTURE OF FOOD RETAILING

Numerous indications are now surfacing that the future is poised to reward a far more "granular," or extremely localized, form of food marketing.Many of those indications were voiced by speakers at last week's Reinventing CPG + Retail Summit sponsored by Information Resources Inc. (IRI) in Miami Beach, Fla. Let's take a look at some of that to see how the phenomenon is manifesting itself in various

Numerous indications are now surfacing that the future is poised to reward a far more "granular," or extremely localized, form of food marketing.

Many of those indications were voiced by speakers at last week's Reinventing CPG + Retail Summit sponsored by Information Resources Inc. (IRI) in Miami Beach, Fla. Let's take a look at some of that to see how the phenomenon is manifesting itself in various ways, including in Wal-Mart Stores' Neighborhood Market program. (A major news feature

Register to view the full article

TAGS: Walmart