LOCATION, LOCATION

FINDING A SHELF-STABLE MEAL at the supermarket is often no easy task. That's because some are stocked in the pasta section, while others are in soup, ethnic or other parts of Center Store. Several manufacturers want to change that. ConAgra recommends that retailers create a fully signed Ultra Convenience Meal Set, according to brand director Paula Ford. We want to help consumers find our products,

FINDING A SHELF-STABLE MEAL at the supermarket is often no easy task. That's because some are stocked in the pasta section, while others are in soup, ethnic or other parts of Center Store.

Several manufacturers want to change that.

ConAgra recommends that retailers create a fully signed “Ultra Convenience Meal Set,” according to brand director Paula Ford.

“We want to help consumers find our products,” she said.

Hormel foods is also actively working to create a

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