THE LONGER VIEW ON ECR

As Efficient Consumer Response momentum continues to build, distributors are learning that greater patience and increased flexibility help their programs.Many wholesalers and retailers interviewed by SN said they are learning to be less rigid in implementing and judging ECR and increasingly view the initiative as a fluid work in progress. Executives cited gains in their efforts, even if some of that

As Efficient Consumer Response momentum continues to build, distributors are learning that greater patience and increased flexibility help their programs.

Many wholesalers and retailers interviewed by SN said they are learning to be less rigid in implementing and judging ECR and increasingly view the initiative as a fluid work in progress. Executives cited gains in their efforts, even if some of that growth is slower than first expected.

"If there are seven levels to achieve m

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TAGS: Supervalu