LOOKING FOR CLARITY

Where to merchandise the booming body wash segment has become somewhat of a slippery subject in supermarket circles.Though some retailers are moving the increasingly popular products to health and beauty care departments to create "personal cleansing care" sub-departments, others have decided they belong in their traditional location: alongside bar and liquid soaps in the grocery section."We feel

Where to merchandise the booming body wash segment has become somewhat of a slippery subject in supermarket circles.

Though some retailers are moving the increasingly popular products to health and beauty care departments to create "personal cleansing care" sub-departments, others have decided they belong in their traditional location: alongside bar and liquid soaps in the grocery section.

"We feel that the bar soap section is currently the best place to merchandise the body w

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