LOOKING GOOD FOR SUPERMARKETS

The supermarket channel picked up several share points and registered a healthy sales gain in the lipstick category last year, according to Towne-Oller & Associates, which tracked product movement from reporting distributors. Meanwhile, lipstick sales generated by drug retailers remained relatively flat. Lipstick is also gaining share of food stores' total HBC volume, up to .64% last year.

The supermarket channel picked up several share points and registered a healthy sales gain in the lipstick category last year, according to Towne-Oller & Associates, which tracked product movement from reporting distributors. Meanwhile, lipstick sales generated by drug retailers remained relatively flat. Lipstick is also gaining share of food stores' total HBC volume, up to .64% last year.

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