LOOKING FOR REFRESHMENT

Retailers are using category management to put a head on supermarket beer profits.Growing at less than 4% a year, beer sales are barely keeping pace with inflation, and may actually be slipping when population growth is factored in, according to industry sources.Yet interest in beer has never been higher, with high-margin boutique beverages and exotic imports crowding shelves, fighting for space with

Retailers are using category management to put a head on supermarket beer profits.

Growing at less than 4% a year, beer sales are barely keeping pace with inflation, and may actually be slipping when population growth is factored in, according to industry sources.

Yet interest in beer has never been higher, with high-margin boutique beverages and exotic imports crowding shelves, fighting for space with high-volume popular and premium beers. Budget brews are joining the fr

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