LOSS-LEADER PRICING LEADS SUPERMARKETS' BTS CHARGE

Supermarkets' back-to-school displays went up last month featuring lower loss-leader pricing and more fashion selections at better margins.Stores featured half-price specials on the basics like writing instruments, construction paper, small notebooks and filler papers as well as items priced under $1. This year's approach to the season appeared to be more aggressive as food chains attempted to combat

Supermarkets' back-to-school displays went up last month featuring lower loss-leader pricing and more fashion selections at better margins.

Stores featured half-price specials on the basics like writing instruments, construction paper, small notebooks and filler papers as well as items priced under $1. This year's approach to the season appeared to be more aggressive as food chains attempted to combat intense pressure from the mass merchandisers and drug chains for the seasonal busine

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TAGS: Center Store